Can I purchase the same products and brands? Will buybuy BABY or Harmon be returning? buybuy BABY and Harmon are no longer affiliated with the new Bed Bath & Beyond. Will Bed Bath & Beyond stores be reopening? While we don’t have plans to reopen stores, we’re excited to offer you endless aisles of your favorite products from the convenience of our new Bed Bath & Beyond website and app. You can shop a huge selection of the top home furnishings brands at a great value. What exactly is changing? We’re bringing together the best of Bed Bath & Beyond and Overstock to create a single online shopping destination, all under the Bed Bath & Beyond name. Your Overstock account, order history, and saved items are available just as they were before this exciting change. You’ll still find all the home products, deals, and affordable prices you love from Overstock on the new Bed Bath & Beyond website and app. And now we’re offering an even bigger “beyond” with a wide selection of furniture, decor, rugs, and more to help you create the home of your dreams! What happened to Overstock? Overstock is now Bed Bath & Beyond. 's winning bid: wins Bed Bath & Beyond assets with $21.Is Bed Bath & Beyond back? Yes! Bed Bath & Beyond is back with a new website and app where you’ll find all the quality items you know and love. The Overstock domain will redirect traffic to the new Bed Bath & Beyond website, and the company hopes to sunset the Overstock name for good by the end of 2023. “I’m excited for consumers to experience the new Bed Bath and an even bigger and better Beyond,” Johnson said. It also will rebrand Overstock's Club O loyalty program, which will now be "Welcome Rewards" and continue to offer 5% rewards dollars on purchases. The brand will launch in Canada next month, with a plan to launch the website and app in the United States in August and September, just in time for Labor Day, Johnson said. Johnson said the company will continue to operate the stores online. We offer quality, new, on-trend product at smart value.”Īnd the brand's transition to home products was difficult, because the Overstock name restricted its ability to attract customers who either "expected deep liquidation prices" or still thought Overstock was a general merchandise retailer. “We are not a liquidator and have not been one for 20 years. “We knew the Overstock name reflected our prior liquidation model and that it did not align with the type of products we now sell,” Johnson said. In a Thursday call with investors detailing the acquisition, Johnson said he'd been asked multiple times to change the company's name. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the company for accelerated market share growth, said Jonathan Johnson, chief executive officer of Overstock. “Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace. Overstock will also rebrand its loyalty program and transition to the Bed Bath & Beyond domain. On Wednesday, Overstock announced in a press release it completed the acquisition process, which includes the Bed Bath and Beyond brand, customer database, and website domain among other intellectual property. Overstock, the popular online furniture and home retail store, is rebranding itself under the name after winning a $21.5 million auction for Bed Bath & Beyond’s intellectual property. Watch Video: US worker shortage makes hiring difficult
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